Column Archive
FORTUNE MAGAZINE Value Driven by Geoff Colvin
7:57am: The Obama administration wants to whack companies with stiff new taxes, but the real victims are already suffering enough. More
May 5: President Obama's tax plan won't help balance the budget, and it may hurt the upper middle class. More
Apr 9: GM's fate has less to do with the new CEO than with the restructuring model the government is using. More
Mar 31: After Hurricane Katrina, bureaucracy failed and business saved the day. Now it's the reverse. Here's how companies can profit. More
Mar 17: Cutting jobs may seem the fastest, easiest way to manage in a recession. But it's really one of the most expensive. More
Feb 18: A few smart companies are raising prices in the recession. Should you? A simple but useful matrix can help. More
Feb 2: Consumers usually build savings in booms, then raid their troves during busts - but not this time. More
Jan 23: The right kind of relief for businesses and the wealthy might be just what the economy needs. More
Jan 12: Ex-ABB chief (and GM board member) Percy Barnevik is making a different kind of subprime loan: to India's very poor. More
Dec 3: Campaign promises aren't free. The president-elect now has to decide what he'll sacrifice to attack our biggest problems. More
Sep 8: Commoditized products have been rising in value faster than products made from intellectual capital. That will change. More
Aug 20: Our easy access to plastic is about to dry up - and with it our ability to fake living the good life. More
Aug 5: Is it possible that Europeans - famed for their endless vacations - work as much as we do? More
Jun 25: Believe it or not, we have a pattern of defeating economic downturns. Here's one way out this time. More
Jun 10: In retirement planning, everything is based on one number: your guess about your lifespan. It's harder to estimate than you may think - and there's a greater chance than ever that you'll be wrong. More
May 26: The next President will have a fighting chance to defeat the lobbyists and reform a broken system. More
May 22: Innovative companies, says a business guru, must learn to collaborate with customers on unique products. More
Apr 30: Forget cheap imports. China's rise will soon be a force on Wall Street and Main Street and in Silicon Valley. More
Apr 17: Welch's attack on his successor raises an uncomfortable question: Can investors trust Immelt's stewardship? More
Apr 15: CEO pay has risen faster than corporate profits, but there are major obstacles to changing the system. More
Apr 2: A shrinking minority of Americans are paying most of Washington's bills. That's not good. More
Mar 27: As Harvard Business School turns 100, staying on top is harder than ever. What can we learn from its success so far? More
Mar 4: Medicare is poised to wreak havoc on the economy. And our presidential candidates are avoiding the issue. More
Feb 18: The latest technology enables novel analysis of whether stocks are attractively priced now. (Hint: They might be.) More
Feb 6: It's not just Wall Street bailouts. Foreign ownership of U.S. assets is accelerating - and that's a worrisome trend. More
Dec 19: Despite years of reform, the latest numbers show that Wall Street prognosticators are every bit as deluded and inaccurate as they ever were. More
Dec 4: From the United States to Saudi Arabia, countries are finally recognizing that human capital is crucial. More

