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How to profit when buyers are broke
How does a florist sell more in this economy? We changed our business to designing weddings and events only, as the everyday flowers are not selling. We had to throw out too much product at the end of the week -- flowers are perishable! More-The Flower Lady, Suwanee, Ga.
As budgets get tight, people are spending less on luxury items -- which means retailers in that market also need to clamp down and mind the bottom line. Flowers' short shelf life mandates that you control buying and adhere to a strict formula, says Keith Riewe, owner of Bice's Florist in Fort Worth, Texas ... More-By Coeli Carr, CNNMoney.com contributing writer
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